A new “challenge” is sweeping the internet, and many are not happy about it.
It all started when organizers of the #HoldACokeWithYourBoobsChallenge were accused of trying to make breast cancer “sexy.” However, further investigation revealed that the challenge began as a big joke meant to poke fun at challenges like the “Ice Bucket Challenge” which have been taking over the internet.
The challenge was started adult entertainment scout Danny Frost and model Gemma Jaxx, and it was meant to encourage women, and occasionally men, to post photos of the soft drink being held with their cleavage. Thousands of photos quickly popped up on the internet of mostly topless women posing with coke cans in their cleavage in the name of breast cancer.
Even supermodel Kate Upton fell for the challenge, posting a photo of herself holding a glass with her cleavage.
Frost has said that while the challenge started as a joke, he hopes that it will now be used to raise awareness about breast cancer.
“OK once again just for all of our nay sayers and hatters. When we started #HoldACokeWithYourBoobsChallenge, we did it as a joke…” he said on Facebook. “We never thought it would take off like it did. But it did.”
“And then people started posting it was for charity and it was for breast cancer awareness,” he added. “We had never plan on that nor thought of it. But since that’s what people want to do it for, we said why not do something good with this. So we went with it.”
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