Tylenol has released a new ad campaign featuring “contemporary American families.” According to The Blaze, among the individuals featured in the “For What Matters Most” video series, is the Beser Carr Schneider Musich family. They are a mixed bag that is comprised of four parents, including a lesbian couple, the ex-husband of one of those women and another individual.
The two-minute commercial is a blasphemous take on Normal Rockwell’s famous “Freedom From Want” painting. “Our definition of family is now expanding and blossoming so it’s not this rigid, fixed picture of what the family is,” Rockwell’s granddaughter, Abigail, says in a voiceover as the four parents and their children gather around the Thanksgiving table. “Family is what you make it out to be.”
“[My husband] and I were married for 10 years. We’ve known each other since we were 12,” one of the mothers proclaims in the clip. “When we divorced we had Cole and Elias and we decided that they should never be divided between the households.” Instead, they have thrust them in the midst of a lesbian relationship and broadcast it for the world to see. That sounds healthy!
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Incredibly, Manoj Raghunandanan, senior director for the Tylenol brand, is not worried about backlash from the controversial ad. “It reflects serving our consumers and how unique and diverse they are,” he told Advertising Age. Perhaps someone needs to tell Raghunandanan that the majority of American consumers are not lesbians, nor are they attempting to co-parent their children with a pair of lesbians. In fact, you would be hard-pressed to find anyone who could actually identify with the strange Beser Carr Schneider Musich family.
The other videos that are a part of the ”For What Matters Most” campaign feature a “Chinese-Japanese-American family and an African American family headed by a matriarch with an eyebrow piercing,” according to the Washington Post. Norman Rockwell must be rolling over in his grave.
Share this report if you wish large corporations would take the same stand for traditional family values as they do for progressive ideas.
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