In typical Liberal fashion, Starbucks CEO Howard Schultz simultaneously claims that his company’s support of gay marriage is not financially motivated and when opposed by supporters of traditional marriage asks where else they can invest and earn a 38% rate of return.
It was the founder of the Corporate Morality Action Center who expressed concerns over Starbucks’ support of homosexual marriage. Boycotts resulting from the company’s stance on the issue resulted in a fiscal downturn for the liberal franchise. According to Tom Strobhar from CMAC, “In the first full quarter after this boycott was announced, our sales and earnings — shall we say politely — were a bit disappointing”.
Schultz replied,“Not every decision is an economic decision. Despite the fact that you recite statistics that are narrow in time, we did provide a 38% shareholder return over the last year.”He then concluded by saying, “If you feel, respectfully, that you can get a higher return than the 38% you got last year, it’s a free country. You can sell your shares in Starbucks and buy shares in another company. Thank you very much.”
Some shareholders have taken that action. Consumers, however, are also choosing to to boycott Starbucks due to its opposition to Biblical marriage. DumpStarbucks.com is just one outlet launching nationwide campaigns aimed at the coffee giant. “We are urging customers across the globe to ‘Dump Starbucks’ because it has taken a corporate-wide position that the definition of marriage between one man and one woman should be eliminated and that same-sex marriage should become equally ‘normal,’” the effort’s website outlines. “As such, Starbucks has deeply offended at least half its US customers, and the vast majority of its international customers.”
Not only has Starbucks offended Christians by joining the lawsuit against the Defense of Marriage Act, but its closure of all stores operating in Israel in 2003 has upset many in the United States. Starbucks claims this was a business decision based on operational difficulties in the region, but they still operate stores all over the Middle East and North Africa, just not any in Israel. Snopes reports that the CEO of Starbucks is Jewish, but keeps his beliefs private and does not intermingle them with business decisions. Regardless, many Americans are feeling a bit betrayed by this company and will likely continue to skip those $6 cups of coffee just in case.
H/T: Christian News