The corporation behind the Duck Dynasty marketing empire has settled a lawsuit over one of the Robertson family’s more recent endeavors: booze. Duckhorn Wine Company, a pricey brand hailing from Napa, CA, sued the makers of the famed family’s wine over allegations that the similarly-named products “confuse the marketplace” and “tarnish their brand.” Duckhorn wines sell for upwards of $100 a bottle, while the Robertson family brand can be had for just $9.99.
Duckhorn wines, produced at a small vineyard in Napa Valley, CA, sell for upwards of $100 per bottle.
Duckhorn lawyers argued that labels and marketing materials for the Duck Commander wine bore too close of a resemblance to the Duckhorn brand. Additionally, online searches for the Duckhorn brand produced results for the Louisiana-based Robertson wine. Duckhorn also apparently experienced a loss in revenue after some of their buyers stopped ordering the expensive libations.
Affordable option: Duck Commander wines cost just $9.99 per bottle.
Duck Commander said their rival has no claim to the word “duck,” which is very true. Besides, there are other brands of alcohol who also use the bird in connection with their products. The matter has now been settled, though terms of the agreement have not been released. You can read the court documents here.
Have you tried the Robertson family’s wine? Tell us in the comments section!
H/T: Radar Online