As the NBA delves into the dealings of it’s owners in light of the Donald Sterling controversy, one such team owner has come forward and decided to sell his share of ownership before further investigation reveals what the media will surely spin as racism.
Bruce Levenson announced this weekend that he will sell his majority ownership of the Atlanta Hawks as a result of an email he sent back in 2012, which some are construing as racist. In reality, Levenson was discussing demographics issues with another team official. Demographics are a key component to the revenue an NBA team rakes in, so the notion that it’s not ok for owners to hash out these matters is completely ridiculous.
Levenson said in a statement on Sunday:
“In trying to address those issues, I wrote an e-mail two years ago that was inappropriate and offensive. I trivialized our fans by making cliched assumptions about their interests (i.e. hip hop vs. country, white vs. black cheerleaders, etc.) and by stereotyping their perceptions of one another (i.e. that white fans might be afraid of our black fans). By focusing on race, I also sent the unintentional and hurtful message that our white fans are more valuable than our black fans.”
NBA commissioner Adam Silver resonded to Levenson’s statement:
“As Mr. Levenson acknowledged, the views he expressed are entirely unacceptable and are in stark contrast to the core principles of the National Basketball Association. He shared with me how truly remorseful he is for using those hurtful words and how apologetic he is to the entire NBA family — fans, players, team employees, business partners and fellow team owners — for having diverted attention away from our game.”
Do you think it is unfair that Levenson felt the need to give up his ownership of the Hawks lest his name be dragged through the mud in the same fashion as Donald Sterling’s? Give us your take in the comments section!