This Skype Ad Could Be The Most Moving Moment In Advertising History
June 21, 2014 5:28pm PST
Ever since Skype came onto the scene it has revolutionized the way we communicate with others who are not in our near vicinity. If you had told someone in the 50’s that they would one day be able to actually see the person they were having a conversation with, no matter where in the world they were, they probably would have laughed it off and told you to stop watching so many science fiction movies. But now we have that technology and so it must be advertised!
The newest ad for Skype is gaining some pretty huge amounts of attention because of the story behind it. The creator of the ad, PJ Pereira, doesn’t normally get behind ads that are based in reality, but this story was just too good to pass up. He described the moment that he first discovered Sarah and Paige’s story:
“One day, we’re just running through submissions, and I kinda walk through the agency and I see a copywriter wiping away tears and I say, ‘What’s going on?’ They said, ‘You gotta see this.’ Then I was in tears.”
When you watch the ad, you will see what he means. Sarah and Paige live in two separate corners of the Earth, but they are connected by a trait that bonds them to each other in a very significant way. You see, both young girls were born without one arm. Over the years, they have confided in each other and looked to one another for support, because no one understands them quite like each other.
Pereira explained why he knew this story needed to be shared with the world:
“It’s not just a regular friendship. It’s like the biggest friendship that they could have. I get goosebumps just thinking about it. I knew that was a story we needed to tell.”
But Pereira went one step further. His agency organized a trip for the two best friends to meet. The moment when they see each other in person for the first time will easily move you to tears. It really is an incredible story of friendship and Periera totally hit the nail on the head by using it to portray the magic of Skype. Give the ad a watch and let us know what you think in the comments section!
H/T: Tell Me Now
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