McDonald’s Boycott Goes National As the Chain Hands Over Control to Obama Admin


June 9, 2015 10:31am PST

Over the last few months, McDonald’s has been announcing a series of major changes as they desperately try to boost their plummeting sales.

After changing both their menu and their prices, and closing down many locations, McDonald’s has announced that they will be handing over the reigns to Barack Obama’s old White House spokesman, Robert Gibbs. They have hired the ex-Obama aide to handle their PR and communicate their new message.

They also announced that they would be hiring Silvia Lagnado, the former chief marketing officer for spirits company Bacardi Limited and creator of Dove’s” Campaign for Real Beauty,” as their new executive vice president and global chief marketing officer.

“Robert and Silvia are both highly respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” McDonald’s CEO Steve Easterbrook said in a statement, according to USA Today.

“Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia — with their respective teams — will play critical roles in bringing this strategy to life,” he added.

Gibbs is set to lead McDonald’s corporate relations group, which handles internal and external communications and government and public affairs. He is succeeding Bridget Coffing, who announced her retirement earlier this year after 30 years with the company.

McDonald’s has long complained of losing customers as Americans have made it clear they want healthier options. Do you think any of these changes will help McDonald’s get their customers back? Let us know your thoughts in the comments section.


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