UFC Fighter Beats up Sinning Churchgoers in Shocking TV Ad

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December 14, 2013 2:48pm PST

Elevation Church in Charlotte, North Carolina has recruited the help of Vitor Belfort who is a devout christian and UFC fighter to help them combat the problem of “sinning” church attendees. The video was made in an attempt at comedy and is the brainchild of “Creative Pastor,” Larry Hubatka. The church is looking to curb apathy as are many chruches around the country.

In the beginning on the video, Hubatka explains that “we are seeing people falling asleep, playing on their phones, scootching out early before the end of the experience.” He then introduces the church’s new ‘initiative.’ Something that he claims “will deliver a distraction-free environment.” Then the video cuts to a parody of people falling asleep, checking thier phone and attempting to leave early, only to be abducted, blinded and tossed in a white van. When the churchgoers are un-blinded, they find themselves in a cage with the ultimate fighter heavyweight.

See the video for yourself:

(Read More: R-RATED?  Church-Produced Movie Without Swearing, Sex Nudity, Or Violence Gets An R Rating.)

Some critics find the video to be offensive, and tastless while others see it as lighthearted and creative. Either way, the video’s absurdity has appeared to have generated plenty of buzz.

Reviews on twitter we’re mixed.

@trustingdragon: Does every church need this?! I think so.
@willrray: Oh. My Goodness.
@Reddit_MMA: Vitor Belfort is a “values enforcer” in this Super Creepy Church-Promo
@benfowlkesMMA: Uhhh, what?

(Read More: Texas Church Launches Controversial “Love Sex” Sermons.)

And just in case you plan on giving the church a try. Elevation Church offered up the following description to potential church-goers who may be thinking about attending:

“We are a church fueled by great faith and we’ve seen God do things that only He can do – thousands of lives changed, marriages restored, families healed and hearts made whole. And as God continues to increase the size of our platform, we are aggressively pursuing opportunities to reach more and more people with the life-saving message of the Gospel in both our city and our world.

Through the use of preaching, worship, and creativity, we strive to present the timeless message of Jesus Christ in a clear and fresh way. And although our approach to church is anything but traditional, we believe in and maintain a conservative theological position.”

So what do you think about the ad? Let us know in the comments below.

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